Communities - Retail - Mixed-use - Retirement - Apartments - Urban Regeneration

Creative place strategy.

I believe

Incredible places are not limited by our imagination, they fall short because strategy is hard work and requires commitment, belief, and relentlessness.

It only works if you do.

What actually happens in setting place strategy?

A large digital screen displays an image of a bike lock with text that says 'PLACE R' followed by part of the word 'RO' and more letters obscured. A man with a tattoo on his arm and wearing a black shirt stands next to the screen, with his hand behind his head.

  • I’ll look beyond the observations that are provided by most research agencies and delve into what they mean for your place or property. This often involves me meeting with or talking to your stakeholders too.

  • I design unique workshop exercises that cut to the outcomes required to make the most of your specific place opportunity.

  • My strong belief is that strategy is only good if those responsible can put it into practice. The Place Playbook I provide isn’t overloaded with nonsense - I concentrate on providing you with clear and simple value that can be implemented by your team and consultants.

  • I work with you to develop big ideas that can create symbolic difference in your place and build early momentum for the community to build on.

  • Place names are a unique thing. They can help build positive associations with your place vision, but they need to evoke permanence and authenticity. It isn’t an easy task but my experience and proprietary systems increase chances of success.

Services.

  • I help property and place teams set clear holistic strategy which guides everyone they work with from Landscape Architects to Branding Agencies.

  • I use proprietary techniques and systems to create naming options for your project and help you make a selection.

  • I help set strategy for marketing campaigns, including creative and media direction.

  • I help Executives in the property sector with personal brand strategy and content creation for LinkedIn and similar channels.

Projects I’ve delivered.

VerSo Place by Keyton

VerSo Place by Keyton

VerSo Place by Keyton VerSo Place by Keyton

Aerial view of a suburban neighborhood during sunset, showing houses, trees, and distant mountains.

Aerial view of development in Melbourne.

The team at Keyton briefed me on a new acquisition in Vermont South, Melbourne and wanted to create a truly special place that spoke to their values and incorporated the heritage of the infill site.
I worked with the team and created a series of bespoke workshops, delivering a place blueprint to guide the team and their consultants.
Following the success of the place visioning the team briefed me to find a name befitting of the vision, and using my proprietary methodology I presented a short list including VerSo Place, a modern interpretation of VERmont and SOuth.

PARKSIDE LAND

PARKSIDE LAND

PARKSIDE LAND PARKSIDE LAND

A person holding a magazine titled 'Greater Ascot' featuring an aerial photo of a residential area with houses and greenery.

I was briefed by the team at Parkside in Townsville to help reposition their project portfolio and land division.
I facilitated workshops with their team and consultants to position their projects in the competitive market, and then delivered new identities, messaging, copywriting, sales centre design, and a new website.